full transcript

From the Ted Talk by Tricia Wang: The human insights missing from big data

Unscramble the Blue Letters


And after years of living with maigrtns and working with them and just really doing everything that they were doing, I started piecing all these data points together — from the things that seem random, like me selling dglnpmuis, to the things that were more obvious, like tracking how much they were spending on their cell phone bills. And I was able to carete this much more hlostiic ptuirce of what was hneapipng. And that's when I started to realize that even the poorest in China would want a smartphone, and that they would do almost anything to get their hands on one.

You have to keep in mind, iPhones had just come out, it was 2009, so this was, like, eight years ago, and Androids had just started looking like iPhones. And a lot of very smart and realistic ppeole said, "Those smartphones — that's just a fad. Who wants to carry around these hveay things where batteries drain quickly and they break every time you drop them?" But I had a lot of data, and I was very confident about my insights, so I was very excited to share them with Nokia.

Open Cloze


And after years of living with ________ and working with them and just really doing everything that they were doing, I started piecing all these data points together — from the things that seem random, like me selling _________, to the things that were more obvious, like tracking how much they were spending on their cell phone bills. And I was able to ______ this much more ________ _______ of what was _________. And that's when I started to realize that even the poorest in China would want a smartphone, and that they would do almost anything to get their hands on one.

You have to keep in mind, iPhones had just come out, it was 2009, so this was, like, eight years ago, and Androids had just started looking like iPhones. And a lot of very smart and realistic ______ said, "Those smartphones — that's just a fad. Who wants to carry around these _____ things where batteries drain quickly and they break every time you drop them?" But I had a lot of data, and I was very confident about my insights, so I was very excited to share them with Nokia.

Solution


  1. dumplings
  2. people
  3. picture
  4. create
  5. migrants
  6. holistic
  7. heavy
  8. happening

Original Text


And after years of living with migrants and working with them and just really doing everything that they were doing, I started piecing all these data points together — from the things that seem random, like me selling dumplings, to the things that were more obvious, like tracking how much they were spending on their cell phone bills. And I was able to create this much more holistic picture of what was happening. And that's when I started to realize that even the poorest in China would want a smartphone, and that they would do almost anything to get their hands on one.

You have to keep in mind, iPhones had just come out, it was 2009, so this was, like, eight years ago, and Androids had just started looking like iPhones. And a lot of very smart and realistic people said, "Those smartphones — that's just a fad. Who wants to carry around these heavy things where batteries drain quickly and they break every time you drop them?" But I had a lot of data, and I was very confident about my insights, so I was very excited to share them with Nokia.

Frequently Occurring Word Combinations


ngrams of length 2

collocation frequency
big data 15
thick data 7
temple guides 3
data systems 3
ancient greece 2
cell phone 2
huffing ethylene 2
integrating big 2
data insights 2
quantitative data 2

ngrams of length 3

collocation frequency
big data systems 3
thick data insights 2

Important Words


  1. androids
  2. batteries
  3. bills
  4. break
  5. carry
  6. cell
  7. china
  8. confident
  9. create
  10. data
  11. drain
  12. drop
  13. dumplings
  14. excited
  15. fad
  16. hands
  17. happening
  18. heavy
  19. holistic
  20. insights
  21. iphones
  22. living
  23. lot
  24. migrants
  25. mind
  26. nokia
  27. obvious
  28. people
  29. phone
  30. picture
  31. piecing
  32. points
  33. poorest
  34. quickly
  35. random
  36. realistic
  37. realize
  38. selling
  39. share
  40. smart
  41. smartphone
  42. smartphones
  43. spending
  44. started
  45. time
  46. tracking
  47. working
  48. years