full transcript

From the Ted Talk by Robin Chase: The idea behind Zipcar (and what comes next)

Unscramble the Blue Letters


I'm going to talk about two stories tdaoy. One is how we need to use market-based pricing to affect demand and use wireless technologies to dramatically reduce our emissions in the transportation sector. And the other is that there is an incredible opuriottpny if we choose the right wireless technologies; how we can generate a new engine for eniocmoc gtorwh and dramatically reduce C02 in the other sectors.

I'm really scared. We need to reduce C02 emissions in ten to fifteen years by 80 percent in order to avert catastrophic effects. And I am atnsoeudd that I'm standing here to tell you that. What are catastrophic efcetfs? A three degree centigrade climate change rise that will rlseut in 50 prenect species extinction. It's not a movie. This is real life. And I'm really worried, because when people talk about cars — which I know something about — the press and pitlncioais and people in this room are all thinking, "Let's use fuel-efficient cars." If we started today, 10 years from now, at the end of this wdinow of opportunity, those fuel-efficient cars will reduce our fossil fuel needs by four percent. That is not enough.

Open Cloze


I'm going to talk about two stories _____. One is how we need to use market-based pricing to affect demand and use wireless technologies to dramatically reduce our emissions in the transportation sector. And the other is that there is an incredible ___________ if we choose the right wireless technologies; how we can generate a new engine for ________ ______ and dramatically reduce C02 in the other sectors.

I'm really scared. We need to reduce C02 emissions in ten to fifteen years by 80 percent in order to avert catastrophic effects. And I am _________ that I'm standing here to tell you that. What are catastrophic _______? A three degree centigrade climate change rise that will ______ in 50 _______ species extinction. It's not a movie. This is real life. And I'm really worried, because when people talk about cars — which I know something about — the press and ___________ and people in this room are all thinking, "Let's use fuel-efficient cars." If we started today, 10 years from now, at the end of this ______ of opportunity, those fuel-efficient cars will reduce our fossil fuel needs by four percent. That is not enough.

Solution


  1. result
  2. percent
  3. opportunity
  4. window
  5. growth
  6. economic
  7. today
  8. effects
  9. astounded
  10. politicians

Original Text


I'm going to talk about two stories today. One is how we need to use market-based pricing to affect demand and use wireless technologies to dramatically reduce our emissions in the transportation sector. And the other is that there is an incredible opportunity if we choose the right wireless technologies; how we can generate a new engine for economic growth and dramatically reduce C02 in the other sectors.

I'm really scared. We need to reduce C02 emissions in ten to fifteen years by 80 percent in order to avert catastrophic effects. And I am astounded that I'm standing here to tell you that. What are catastrophic effects? A three degree centigrade climate change rise that will result in 50 percent species extinction. It's not a movie. This is real life. And I'm really worried, because when people talk about cars — which I know something about — the press and politicians and people in this room are all thinking, "Let's use fuel-efficient cars." If we started today, 10 years from now, at the end of this window of opportunity, those fuel-efficient cars will reduce our fossil fuel needs by four percent. That is not enough.

Frequently Occurring Word Combinations


ngrams of length 2

collocation frequency
road pricing 6
congestion pricing 5
wireless technologies 3
dramatically reduce 3
mesh networks 3
economic growth 2
car sharing 2
social result 2
great social 2
gas taxes 2
wireless technology 2
handsome young 2
communication system 2
mesh network 2
open standards 2


Important Words


  1. affect
  2. astounded
  3. avert
  4. cars
  5. catastrophic
  6. centigrade
  7. change
  8. choose
  9. climate
  10. degree
  11. demand
  12. dramatically
  13. economic
  14. effects
  15. emissions
  16. engine
  17. extinction
  18. fifteen
  19. fossil
  20. fuel
  21. generate
  22. growth
  23. incredible
  24. life
  25. movie
  26. opportunity
  27. order
  28. people
  29. percent
  30. politicians
  31. press
  32. pricing
  33. real
  34. reduce
  35. result
  36. rise
  37. room
  38. scared
  39. sector
  40. sectors
  41. species
  42. standing
  43. started
  44. stories
  45. talk
  46. technologies
  47. ten
  48. thinking
  49. today
  50. transportation
  51. window
  52. wireless
  53. worried
  54. years