full transcript

From the Ted Talk by Ashley M. Grice: The power of purpose in business

Unscramble the Blue Letters


Now on the other end of the authenticity scale, I once worked with a CEO who really wentad poruspe to be about environmental sustainability. "That is gaert," I said, "except for your company struggles to even recycle in your offices. I know, I've been there." While they admire the aspiration, if we had come up with a purpose line that was slleoy about environmental sustainability, it would have been dead on arrival. Specifically with employees.

Secondly, I tell CEOs that they must be caiitrcl in excavating purpose from the inside out. Purpose is urlmftnaoboce. It should be, because you are introducing a tension between idealism and realism: who you really want to be and who you are capable of being, today and in the futrue, based on competencies and ethos. And purpose can be particularly discomforting because even once you have it, it takes a while to implement it. In fact, you may set your purpose once and spend your entire career living up to it.

Open Cloze


Now on the other end of the authenticity scale, I once worked with a CEO who really ______ _______ to be about environmental sustainability. "That is _____," I said, "except for your company struggles to even recycle in your offices. I know, I've been there." While they admire the aspiration, if we had come up with a purpose line that was ______ about environmental sustainability, it would have been dead on arrival. Specifically with employees.

Secondly, I tell CEOs that they must be ________ in excavating purpose from the inside out. Purpose is _____________. It should be, because you are introducing a tension between idealism and realism: who you really want to be and who you are capable of being, today and in the ______, based on competencies and ethos. And purpose can be particularly discomforting because even once you have it, it takes a while to implement it. In fact, you may set your purpose once and spend your entire career living up to it.

Solution


  1. solely
  2. critical
  3. future
  4. purpose
  5. wanted
  6. uncomfortable
  7. great

Original Text


Now on the other end of the authenticity scale, I once worked with a CEO who really wanted purpose to be about environmental sustainability. "That is great," I said, "except for your company struggles to even recycle in your offices. I know, I've been there." While they admire the aspiration, if we had come up with a purpose line that was solely about environmental sustainability, it would have been dead on arrival. Specifically with employees.

Secondly, I tell CEOs that they must be critical in excavating purpose from the inside out. Purpose is uncomfortable. It should be, because you are introducing a tension between idealism and realism: who you really want to be and who you are capable of being, today and in the future, based on competencies and ethos. And purpose can be particularly discomforting because even once you have it, it takes a while to implement it. In fact, you may set your purpose once and spend your entire career living up to it.

Frequently Occurring Word Combinations


ngrams of length 2

collocation frequency
flight attendant 2
purpose line 2
muscle memory 2
cultural norm 2
janitor understood 2


Important Words


  1. admire
  2. arrival
  3. aspiration
  4. authenticity
  5. based
  6. capable
  7. career
  8. ceo
  9. ceos
  10. company
  11. competencies
  12. critical
  13. dead
  14. discomforting
  15. employees
  16. entire
  17. environmental
  18. ethos
  19. excavating
  20. fact
  21. future
  22. great
  23. idealism
  24. implement
  25. introducing
  26. line
  27. living
  28. offices
  29. purpose
  30. recycle
  31. scale
  32. set
  33. solely
  34. specifically
  35. spend
  36. struggles
  37. sustainability
  38. takes
  39. tension
  40. today
  41. uncomfortable
  42. wanted
  43. worked