full transcript

From the Ted Talk by Martina Flor: The secret language of letter design

Unscramble the Blue Letters


I use another sheet of paper to work more comfortably. I mark some guidelines, delimiting the framework where the words will be. There, I can start gviing form to each letter. I work carefully. I dtdieace time to each letter without losing sight of the whole. I draw the ends of the letters methodically. Are they square or round? Are they pointy or pmulp and smooth? I always make several sketches, where I'll try different ideas or cnghae elements. And there comes a point when the drawing turns into precise forms, with coorls, volemus and decorative elements. Alice, the celebrity here, is placed at the front with vulome in her letters. Lots of points and lines playing in the background help me convey that in this story, lots of things happen. And it helps to rnseerpet the feeling it generates, as if you had your head in the clouds. And of course, there's Alice, looking at her wdnleanord.

Open Cloze


I use another sheet of paper to work more comfortably. I mark some guidelines, delimiting the framework where the words will be. There, I can start ______ form to each letter. I work carefully. I ________ time to each letter without losing sight of the whole. I draw the ends of the letters methodically. Are they square or round? Are they pointy or _____ and smooth? I always make several sketches, where I'll try different ideas or ______ elements. And there comes a point when the drawing turns into precise forms, with ______, _______ and decorative elements. Alice, the celebrity here, is placed at the front with ______ in her letters. Lots of points and lines playing in the background help me convey that in this story, lots of things happen. And it helps to _________ the feeling it generates, as if you had your head in the clouds. And of course, there's Alice, looking at her __________.

Solution


  1. change
  2. dedicate
  3. volumes
  4. represent
  5. colors
  6. volume
  7. wonderland
  8. plump
  9. giving

Original Text


I use another sheet of paper to work more comfortably. I mark some guidelines, delimiting the framework where the words will be. There, I can start giving form to each letter. I work carefully. I dedicate time to each letter without losing sight of the whole. I draw the ends of the letters methodically. Are they square or round? Are they pointy or plump and smooth? I always make several sketches, where I'll try different ideas or change elements. And there comes a point when the drawing turns into precise forms, with colors, volumes and decorative elements. Alice, the celebrity here, is placed at the front with volume in her letters. Lots of points and lines playing in the background help me convey that in this story, lots of things happen. And it helps to represent the feeling it generates, as if you had your head in the clouds. And of course, there's Alice, looking at her wonderland.

Frequently Occurring Word Combinations


ngrams of length 2

collocation frequency
master baker 3
raw material 2
telling stories 2


Important Words


  1. alice
  2. background
  3. carefully
  4. celebrity
  5. change
  6. clouds
  7. colors
  8. comfortably
  9. convey
  10. decorative
  11. dedicate
  12. delimiting
  13. draw
  14. drawing
  15. elements
  16. ends
  17. feeling
  18. form
  19. forms
  20. framework
  21. front
  22. generates
  23. giving
  24. guidelines
  25. happen
  26. head
  27. helps
  28. ideas
  29. letter
  30. letters
  31. lines
  32. losing
  33. lots
  34. mark
  35. methodically
  36. paper
  37. playing
  38. plump
  39. point
  40. points
  41. pointy
  42. precise
  43. represent
  44. sheet
  45. sight
  46. sketches
  47. smooth
  48. square
  49. start
  50. story
  51. time
  52. turns
  53. volume
  54. volumes
  55. wonderland
  56. words
  57. work