full transcript

From the Ted Talk by Margaret Gould Stewart: How giant websites design for you (and a billion others, too)

Unscramble the Blue Letters


Now, it's isoisplbme to completely aovid change aversion when you're making changes to products that so many people use. Even though we tried to do all the right things, we still received our customary flood of video protests and angry emails and even a package that had to be scanned by security, but we have to remember people care intensely about this stuff, and it's because these pocdtrus, this work, really, really matters to them.

Now, we know that we have to be careful about paying atttnieon to the delitas, we have to be czagninot about how we use data in our design process, and we have to introduce change very, very clurelafy. Now, these things are all really useful. They're good best practices for designing at scale. But they don't mean anything if you don't understand something much more fundamental. You have to understand who you are designing for.

Open Cloze


Now, it's __________ to completely _____ change aversion when you're making changes to products that so many people use. Even though we tried to do all the right things, we still received our customary flood of video protests and angry emails and even a package that had to be scanned by security, but we have to remember people care intensely about this stuff, and it's because these ________, this work, really, really matters to them.

Now, we know that we have to be careful about paying _________ to the _______, we have to be _________ about how we use data in our design process, and we have to introduce change very, very _________. Now, these things are all really useful. They're good best practices for designing at scale. But they don't mean anything if you don't understand something much more fundamental. You have to understand who you are designing for.

Solution


  1. carefully
  2. cognizant
  3. impossible
  4. avoid
  5. attention
  6. details
  7. products

Original Text


Now, it's impossible to completely avoid change aversion when you're making changes to products that so many people use. Even though we tried to do all the right things, we still received our customary flood of video protests and angry emails and even a package that had to be scanned by security, but we have to remember people care intensely about this stuff, and it's because these products, this work, really, really matters to them.

Now, we know that we have to be careful about paying attention to the details, we have to be cognizant about how we use data in our design process, and we have to introduce change very, very carefully. Now, these things are all really useful. They're good best practices for designing at scale. But they don't mean anything if you don't understand something much more fundamental. You have to understand who you are designing for.

Frequently Occurring Word Combinations


ngrams of length 2

collocation frequency
billion people 2
allowed people 2


Important Words


  1. angry
  2. attention
  3. aversion
  4. avoid
  5. care
  6. careful
  7. carefully
  8. change
  9. cognizant
  10. completely
  11. customary
  12. data
  13. design
  14. designing
  15. details
  16. emails
  17. flood
  18. fundamental
  19. good
  20. impossible
  21. intensely
  22. introduce
  23. making
  24. matters
  25. package
  26. paying
  27. people
  28. practices
  29. process
  30. products
  31. protests
  32. received
  33. remember
  34. scale
  35. scanned
  36. security
  37. stuff
  38. understand
  39. video
  40. work