full transcript

From the Ted Talk by Shruthi Baskaran-Makanju: The unsung heroes fighting malnutrition

Unscramble the Blue Letters


I met Tes garbu, the CEO of Luna Export abtitoars in Addis Ababa, the catpial city of Ethiopia, last year at his slaughterhouse. And if you've ever hared the joke about what happens when a card-carrying vegetarian walks into a slaughterhouse, well, you don't need to imagine much further, that was me. Needless to say, I was extremely out of my comfort zone. But I left iserpind by Tes's commitment to use his business as a force for good. Over the last eight years, Tes has been building a program that treats pastoralists as equal partners. He gives them essential spuprot, like seeds for fodder or vaccines and aeccss to vets at affordable cost. And then he buys their animals at fair prices and at the right age. And usually that's around one year, compared to the African market average of four to five years. So you're saving on four years of grazing on natural resources and associated mteahne emissions. Once he buys those animals, he slaughters them hueamnly. And you can trust me when I say he sgrtlaheus them humanely. And he sells that meat, not just in export markets, but also in his own soerts in Addis, boosting local meat consumption. That's a win-win scenario. Tes hepos that this innovative model is going to double his revenue in two years, sure, but it will also icrensae pastoralist household ionmce by 5x in just three years. That could rrtewie the story of these pastoral economies. In fact, it is already inspiring companies not just in Ethiopia, but also neiirga, Kenya and beyond.

Open Cloze


I met Tes _____, the CEO of Luna Export _________ in Addis Ababa, the _______ city of Ethiopia, last year at his slaughterhouse. And if you've ever _____ the joke about what happens when a card-carrying vegetarian walks into a slaughterhouse, well, you don't need to imagine much further, that was me. Needless to say, I was extremely out of my comfort zone. But I left ________ by Tes's commitment to use his business as a force for good. Over the last eight years, Tes has been building a program that treats pastoralists as equal partners. He gives them essential _______, like seeds for fodder or vaccines and ______ to vets at affordable cost. And then he buys their animals at fair prices and at the right age. And usually that's around one year, compared to the African market average of four to five years. So you're saving on four years of grazing on natural resources and associated _______ emissions. Once he buys those animals, he slaughters them ________. And you can trust me when I say he __________ them humanely. And he sells that meat, not just in export markets, but also in his own ______ in Addis, boosting local meat consumption. That's a win-win scenario. Tes _____ that this innovative model is going to double his revenue in two years, sure, but it will also ________ pastoralist household ______ by 5x in just three years. That could _______ the story of these pastoral economies. In fact, it is already inspiring companies not just in Ethiopia, but also _______, Kenya and beyond.

Solution


  1. access
  2. slaughters
  3. capital
  4. methane
  5. inspired
  6. increase
  7. stores
  8. hopes
  9. gabru
  10. income
  11. support
  12. humanely
  13. heard
  14. abattoirs
  15. rewrite
  16. nigeria

Original Text


I met Tes Gabru, the CEO of Luna Export Abattoirs in Addis Ababa, the capital city of Ethiopia, last year at his slaughterhouse. And if you've ever heard the joke about what happens when a card-carrying vegetarian walks into a slaughterhouse, well, you don't need to imagine much further, that was me. Needless to say, I was extremely out of my comfort zone. But I left inspired by Tes's commitment to use his business as a force for good. Over the last eight years, Tes has been building a program that treats pastoralists as equal partners. He gives them essential support, like seeds for fodder or vaccines and access to vets at affordable cost. And then he buys their animals at fair prices and at the right age. And usually that's around one year, compared to the African market average of four to five years. So you're saving on four years of grazing on natural resources and associated methane emissions. Once he buys those animals, he slaughters them humanely. And you can trust me when I say he slaughters them humanely. And he sells that meat, not just in export markets, but also in his own stores in Addis, boosting local meat consumption. That's a win-win scenario. Tes hopes that this innovative model is going to double his revenue in two years, sure, but it will also increase pastoralist household income by 5x in just three years. That could rewrite the story of these pastoral economies. In fact, it is already inspiring companies not just in Ethiopia, but also Nigeria, Kenya and beyond.

Frequently Occurring Word Combinations


ngrams of length 2

collocation frequency
meat production 2
natural resources 2
lady kilena 2
meat processors 2


Important Words


  1. ababa
  2. abattoirs
  3. access
  4. addis
  5. affordable
  6. african
  7. age
  8. animals
  9. average
  10. boosting
  11. building
  12. business
  13. buys
  14. capital
  15. ceo
  16. city
  17. comfort
  18. commitment
  19. companies
  20. compared
  21. consumption
  22. cost
  23. double
  24. economies
  25. emissions
  26. equal
  27. essential
  28. ethiopia
  29. export
  30. extremely
  31. fact
  32. fair
  33. fodder
  34. force
  35. gabru
  36. good
  37. grazing
  38. heard
  39. hopes
  40. household
  41. humanely
  42. imagine
  43. income
  44. increase
  45. innovative
  46. inspired
  47. inspiring
  48. joke
  49. kenya
  50. left
  51. local
  52. luna
  53. market
  54. markets
  55. meat
  56. met
  57. methane
  58. model
  59. natural
  60. needless
  61. nigeria
  62. partners
  63. pastoral
  64. pastoralist
  65. pastoralists
  66. prices
  67. program
  68. resources
  69. revenue
  70. rewrite
  71. saving
  72. scenario
  73. seeds
  74. sells
  75. slaughterhouse
  76. slaughters
  77. stores
  78. story
  79. support
  80. tes
  81. treats
  82. trust
  83. vaccines
  84. vegetarian
  85. vets
  86. walks
  87. year
  88. years
  89. zone