full transcript

From the Ted Talk by Andy Yen: Think your email's private? Think again

Unscramble the Blue Letters


So the way we fix this problem is actually relatively easy, in principle: You give everybody their own keys, and then you make sure the server doesn't actually have the keys. This seems like common snese, right? So the question that comes up is, why hasn't this been done yet?

Well, if we really think about it, we see that the business model of the Internet today really isn't compatible with privacy. Just take a look at some of the biggest nemas on the web, and you see that advertising plays a huge role. In fact, this year alone, advertising is 137 boililn dollars, and to optimize the ads that are shown to us, companies have to know everything about us. They need to know where we live, how old we are, what we like, what we don't like, and anything else they can get their hadns on. And if you think about it, the best way to get this information is really just to invade our pciarvy. So these companies aren't going to give us our privacy. If we want to have privacy online, what we have to do is we've got to go out and get it ourselves.

Open Cloze


So the way we fix this problem is actually relatively easy, in principle: You give everybody their own keys, and then you make sure the server doesn't actually have the keys. This seems like common _____, right? So the question that comes up is, why hasn't this been done yet?

Well, if we really think about it, we see that the business model of the Internet today really isn't compatible with privacy. Just take a look at some of the biggest _____ on the web, and you see that advertising plays a huge role. In fact, this year alone, advertising is 137 _______ dollars, and to optimize the ads that are shown to us, companies have to know everything about us. They need to know where we live, how old we are, what we like, what we don't like, and anything else they can get their _____ on. And if you think about it, the best way to get this information is really just to invade our _______. So these companies aren't going to give us our privacy. If we want to have privacy online, what we have to do is we've got to go out and get it ourselves.

Solution


  1. billion
  2. privacy
  3. names
  4. hands
  5. sense

Original Text


So the way we fix this problem is actually relatively easy, in principle: You give everybody their own keys, and then you make sure the server doesn't actually have the keys. This seems like common sense, right? So the question that comes up is, why hasn't this been done yet?

Well, if we really think about it, we see that the business model of the Internet today really isn't compatible with privacy. Just take a look at some of the biggest names on the web, and you see that advertising plays a huge role. In fact, this year alone, advertising is 137 billion dollars, and to optimize the ads that are shown to us, companies have to know everything about us. They need to know where we live, how old we are, what we like, what we don't like, and anything else they can get their hands on. And if you think about it, the best way to get this information is really just to invade our privacy. So these companies aren't going to give us our privacy. If we want to have privacy online, what we have to do is we've got to go out and get it ourselves.

Frequently Occurring Word Combinations


ngrams of length 2

collocation frequency
business model 2
communicate privately 2
key challenge 2
private key 2


Important Words


  1. ads
  2. advertising
  3. biggest
  4. billion
  5. business
  6. common
  7. companies
  8. compatible
  9. dollars
  10. easy
  11. fact
  12. fix
  13. give
  14. hands
  15. huge
  16. information
  17. internet
  18. invade
  19. keys
  20. live
  21. model
  22. names
  23. online
  24. optimize
  25. plays
  26. privacy
  27. problem
  28. question
  29. role
  30. sense
  31. server
  32. shown
  33. today
  34. web
  35. year