full transcript

From the Ted Talk by Qiuqing Tai: TikTok, Instagram, Snapchat -- and the rise of bite-sized content


Unscramble the Blue Letters


But these bite-sized videos are more than just fun and entertainment. For me personally, as a consultant and mother, short videos are where I get parenting tips. On my way to work I can quickly learn about the screets of breastfeeding while traveling and get great ideas about how to make my daughter sleep sooner. Businesses are also learning that sroht videos are a great way to find new ctosemrus and expand the diversity of their audiences.

Earlier this year, I led a project with TikTok, the world's leading short-video prloatfm, to asesss the economic and social impact of this bite-sized emoocny. Our study shows that this young medium is cghaning a lot more than the way we spend our leisure time. In 2019, short video generated an estimated 95 billion US dollars in gdoos and scerevis sold and cteraed roughly 1.2 million jobs globally. Even within this short lifespan, short vdeio is already impacting the way we work, communicate and learn.

Open Cloze


But these bite-sized videos are more than just fun and entertainment. For me personally, as a consultant and mother, short videos are where I get parenting tips. On my way to work I can quickly learn about the _______ of breastfeeding while traveling and get great ideas about how to make my daughter sleep sooner. Businesses are also learning that _____ videos are a great way to find new _________ and expand the diversity of their audiences.

Earlier this year, I led a project with TikTok, the world's leading short-video ________, to ______ the economic and social impact of this bite-sized _______. Our study shows that this young medium is ________ a lot more than the way we spend our leisure time. In 2019, short video generated an estimated 95 billion US dollars in _____ and ________ sold and _______ roughly 1.2 million jobs globally. Even within this short lifespan, short _____ is already impacting the way we work, communicate and learn.

Solution


  1. secrets
  2. assess
  3. short
  4. customers
  5. platform
  6. goods
  7. economy
  8. changing
  9. created
  10. video
  11. services

Original Text


But these bite-sized videos are more than just fun and entertainment. For me personally, as a consultant and mother, short videos are where I get parenting tips. On my way to work I can quickly learn about the secrets of breastfeeding while traveling and get great ideas about how to make my daughter sleep sooner. Businesses are also learning that short videos are a great way to find new customers and expand the diversity of their audiences.

Earlier this year, I led a project with TikTok, the world's leading short-video platform, to assess the economic and social impact of this bite-sized economy. Our study shows that this young medium is changing a lot more than the way we spend our leisure time. In 2019, short video generated an estimated 95 billion US dollars in goods and services sold and created roughly 1.2 million jobs globally. Even within this short lifespan, short video is already impacting the way we work, communicate and learn.

Frequently Occurring Word Combinations


ngrams of length 2

collocation frequency
short video 13
short videos 7
content producers 2
parenting tips 2
young medium 2
small businesses 2



Important Words


  1. assess
  2. audiences
  3. billion
  4. breastfeeding
  5. businesses
  6. changing
  7. communicate
  8. consultant
  9. created
  10. customers
  11. daughter
  12. diversity
  13. dollars
  14. earlier
  15. economic
  16. economy
  17. entertainment
  18. estimated
  19. expand
  20. find
  21. fun
  22. generated
  23. globally
  24. goods
  25. great
  26. ideas
  27. impact
  28. impacting
  29. jobs
  30. leading
  31. learn
  32. learning
  33. led
  34. leisure
  35. lifespan
  36. lot
  37. medium
  38. million
  39. mother
  40. parenting
  41. personally
  42. platform
  43. project
  44. quickly
  45. roughly
  46. secrets
  47. services
  48. short
  49. shows
  50. sleep
  51. social
  52. sold
  53. sooner
  54. spend
  55. study
  56. tiktok
  57. time
  58. tips
  59. traveling
  60. video
  61. videos
  62. work
  63. year
  64. young