full transcript

From the Ted Talk by Milton Glaser: Using design to make ideas new

Unscramble the Blue Letters


(Laughter)

I was really desperate at this point.

And so, I do something I'm truthfully asamhed of, which is that I took two drawings I had made for another purpose and I put them together. It says "dreams" at the top. And I was going to do a thing, I say, "Well, cahgne the copy. Let it say something about dreams, and come to SVA and you'll sort of fulfill your dreams." But, to my credit, I was so embarrassed about doing that that I never submitted this stcekh. And, finllay, I arrived at the following solution. Now, it doesn't look terribly ieninttesrg, but it does have something that distinguishes it from a lot of other posters. For one thing, it transgresses the idea of what a poster's supposed to be, which is to be understood and seen immediately, and not eixanpled. I remember haienrg all of you in the graphic arts — "If you have to explain it, it ain't working." And one day I woke up and I said, "Well, suppose that's not true?"

Open Cloze


(Laughter)

I was really desperate at this point.

And so, I do something I'm truthfully _______ of, which is that I took two drawings I had made for another purpose and I put them together. It says "dreams" at the top. And I was going to do a thing, I say, "Well, ______ the copy. Let it say something about dreams, and come to SVA and you'll sort of fulfill your dreams." But, to my credit, I was so embarrassed about doing that that I never submitted this ______. And, _______, I arrived at the following solution. Now, it doesn't look terribly ___________, but it does have something that distinguishes it from a lot of other posters. For one thing, it transgresses the idea of what a poster's supposed to be, which is to be understood and seen immediately, and not _________. I remember _______ all of you in the graphic arts — "If you have to explain it, it ain't working." And one day I woke up and I said, "Well, suppose that's not true?"

Solution


  1. change
  2. explained
  3. sketch
  4. interesting
  5. finally
  6. hearing
  7. ashamed

Original Text


(Laughter)

I was really desperate at this point.

And so, I do something I'm truthfully ashamed of, which is that I took two drawings I had made for another purpose and I put them together. It says "dreams" at the top. And I was going to do a thing, I say, "Well, change the copy. Let it say something about dreams, and come to SVA and you'll sort of fulfill your dreams." But, to my credit, I was so embarrassed about doing that that I never submitted this sketch. And, finally, I arrived at the following solution. Now, it doesn't look terribly interesting, but it does have something that distinguishes it from a lot of other posters. For one thing, it transgresses the idea of what a poster's supposed to be, which is to be understood and seen immediately, and not explained. I remember hearing all of you in the graphic arts — "If you have to explain it, it ain't working." And one day I woke up and I said, "Well, suppose that's not true?"

Frequently Occurring Word Combinations


ngrams of length 2

collocation frequency
piero della 3
della francesca 3

ngrams of length 3

collocation frequency
piero della francesca 3

Important Words


  1. arrived
  2. arts
  3. ashamed
  4. change
  5. copy
  6. credit
  7. day
  8. desperate
  9. distinguishes
  10. drawings
  11. dreams
  12. embarrassed
  13. explain
  14. explained
  15. finally
  16. fulfill
  17. graphic
  18. hearing
  19. idea
  20. immediately
  21. interesting
  22. laughter
  23. lot
  24. point
  25. posters
  26. purpose
  27. put
  28. remember
  29. sketch
  30. solution
  31. sort
  32. submitted
  33. suppose
  34. supposed
  35. sva
  36. terribly
  37. top
  38. transgresses
  39. true
  40. truthfully
  41. understood
  42. woke
  43. working