full transcript

From the Ted Talk by Joi Ito: Want to innovate? Become a "now-ist"

Unscramble the Blue Letters


So last year, we sent a bucnh of students to Shenzhen, and they sat on the factory floors with the innovators in Shenzhen, and it was anziamg. What was happening there was you would have these mnrunaactiufg devices, and they weren't making prototypes or proiwnpotes. They were fiddling with the manufacturing equipment and innovating right on the manufacturing enmpqieut. The factory was in the designer, and the designer was lletaliry in the factory. And so what you would do is, you'd go down to the sltals and you would see these cell phones. So instead of starting little websites like the kids in Palo Alto do, the kids in Shenzhen make new cell phones. They make new cell phones like kids in Palo Alto make wbtseies, and so there's a rainforest of innovation going on in the cell phone. What they do is, they make a cell phnoe, go down to the sltal, they sell some, they look at the other kids' stuff, go up, make a couple tshunoad more, go down. Doesn't this sound like a software thing? It sounds like agile software development, A/B testing and iteration, and what we thought you could only do with software kids in Shenzhen are doing this in hardware. My next fellow, I hope, is going to be one of these innovators from Shenzhen.

Open Cloze


So last year, we sent a _____ of students to Shenzhen, and they sat on the factory floors with the innovators in Shenzhen, and it was _______. What was happening there was you would have these _____________ devices, and they weren't making prototypes or ___________. They were fiddling with the manufacturing equipment and innovating right on the manufacturing _________. The factory was in the designer, and the designer was _________ in the factory. And so what you would do is, you'd go down to the ______ and you would see these cell phones. So instead of starting little websites like the kids in Palo Alto do, the kids in Shenzhen make new cell phones. They make new cell phones like kids in Palo Alto make ________, and so there's a rainforest of innovation going on in the cell phone. What they do is, they make a cell _____, go down to the _____, they sell some, they look at the other kids' stuff, go up, make a couple ________ more, go down. Doesn't this sound like a software thing? It sounds like agile software development, A/B testing and iteration, and what we thought you could only do with software kids in Shenzhen are doing this in hardware. My next fellow, I hope, is going to be one of these innovators from Shenzhen.

Solution


  1. stall
  2. literally
  3. equipment
  4. thousand
  5. stalls
  6. amazing
  7. powerpoints
  8. manufacturing
  9. bunch
  10. phone
  11. websites

Original Text


So last year, we sent a bunch of students to Shenzhen, and they sat on the factory floors with the innovators in Shenzhen, and it was amazing. What was happening there was you would have these manufacturing devices, and they weren't making prototypes or PowerPoints. They were fiddling with the manufacturing equipment and innovating right on the manufacturing equipment. The factory was in the designer, and the designer was literally in the factory. And so what you would do is, you'd go down to the stalls and you would see these cell phones. So instead of starting little websites like the kids in Palo Alto do, the kids in Shenzhen make new cell phones. They make new cell phones like kids in Palo Alto make websites, and so there's a rainforest of innovation going on in the cell phone. What they do is, they make a cell phone, go down to the stall, they sell some, they look at the other kids' stuff, go up, make a couple thousand more, go down. Doesn't this sound like a software thing? It sounds like agile software development, A/B testing and iteration, and what we thought you could only do with software kids in Shenzhen are doing this in hardware. My next fellow, I hope, is going to be one of these innovators from Shenzhen.

Frequently Occurring Word Combinations


ngrams of length 2

collocation frequency
cell phones 3
geiger counters 2
citizen science 2
cost millions 2
innovation model 2
real world 2
manufacturing equipment 2
palo alto 2
agile software 2
dorm rooms 2
base pairs 2
mile island 2


Important Words


  1. agile
  2. alto
  3. amazing
  4. bunch
  5. cell
  6. couple
  7. designer
  8. development
  9. devices
  10. equipment
  11. factory
  12. fellow
  13. fiddling
  14. floors
  15. happening
  16. hardware
  17. hope
  18. innovating
  19. innovation
  20. innovators
  21. iteration
  22. kids
  23. literally
  24. making
  25. manufacturing
  26. palo
  27. phone
  28. phones
  29. powerpoints
  30. prototypes
  31. rainforest
  32. sat
  33. sell
  34. shenzhen
  35. software
  36. sound
  37. sounds
  38. stall
  39. stalls
  40. starting
  41. students
  42. stuff
  43. testing
  44. thought
  45. thousand
  46. websites
  47. year