full transcript

From the Ted Talk by Tim Brown: Designers -- think big!

Unscramble the Blue Letters


So if human need is the place to sratt, and prototyping, a vehicle for progress, then there are also some questions to ask about the destination. Instead of seeing its primary objective as ctunioosmpn, design tkhining is beginning to explore the potential of participation — the shift from a passive relationship between consumer and producer to the active engagement of everyone in eeierpxcnes that are meaningful, productive and profitable.

So I'd like to take the idea that Rory Sutherland talked about, this notion that igibnatnle things are wotrh perhaps more than physical things, and take that a little bit further and say that I think the design of participatory systems, in which many more forms of value beyond simply cash are both created and measured, is going to be the major thmee, not only for design, but also for our economy as we go forward.

Open Cloze


So if human need is the place to _____, and prototyping, a vehicle for progress, then there are also some questions to ask about the destination. Instead of seeing its primary objective as ___________, design ________ is beginning to explore the potential of participation — the shift from a passive relationship between consumer and producer to the active engagement of everyone in ___________ that are meaningful, productive and profitable.

So I'd like to take the idea that Rory Sutherland talked about, this notion that __________ things are _____ perhaps more than physical things, and take that a little bit further and say that I think the design of participatory systems, in which many more forms of value beyond simply cash are both created and measured, is going to be the major _____, not only for design, but also for our economy as we go forward.

Solution


  1. intangible
  2. theme
  3. consumption
  4. experiences
  5. worth
  6. thinking
  7. start

Original Text


So if human need is the place to start, and prototyping, a vehicle for progress, then there are also some questions to ask about the destination. Instead of seeing its primary objective as consumption, design thinking is beginning to explore the potential of participation — the shift from a passive relationship between consumer and producer to the active engagement of everyone in experiences that are meaningful, productive and profitable.

So I'd like to take the idea that Rory Sutherland talked about, this notion that intangible things are worth perhaps more than physical things, and take that a little bit further and say that I think the design of participatory systems, in which many more forms of value beyond simply cash are both created and measured, is going to be the major theme, not only for design, but also for our economy as we go forward.

Frequently Occurring Word Combinations


ngrams of length 2

collocation frequency
design thinking 12
bit easier 2
bigger impact 2
great western 2
designer glasses 2
basic ideas 2
developing world 2
welfare state 2
change shift 2


Important Words


  1. active
  2. beginning
  3. bit
  4. cash
  5. consumer
  6. consumption
  7. created
  8. design
  9. destination
  10. economy
  11. engagement
  12. experiences
  13. explore
  14. forms
  15. human
  16. idea
  17. intangible
  18. major
  19. meaningful
  20. measured
  21. notion
  22. objective
  23. participation
  24. participatory
  25. passive
  26. physical
  27. place
  28. potential
  29. primary
  30. producer
  31. productive
  32. profitable
  33. progress
  34. prototyping
  35. questions
  36. relationship
  37. rory
  38. shift
  39. simply
  40. start
  41. sutherland
  42. systems
  43. talked
  44. theme
  45. thinking
  46. vehicle
  47. worth