full transcript

From the Ted Talk by David Carson: Design and discovery

Unscramble the Blue Letters


Having done a lot of magazines, I'm very curious how big magazines handle big sierots, and I was very curious to see how Time and Newsweek would hnalde 9/11. And I was basically pttery disappointed to see that they had chosen to show the photo we'd already seen a million times, which was basically the moment of impact. And People magazine, I thought, got probably the best shot. It's kind of horsey type, but the texture — the second plnae not quite hitting: there was something more einnictg, if that's the right — it's not the right word — but in this coevr than Time or newwseek.

But when I got into this magazine, there's something kind of disturbing, and this continued. On the left we see people dying; we see poplee running for their lives. And on the right we learn that there's a new way to support your breast. The coveted right-hand page was not given up to the whole issue. Look at the image of this lady — who knows what she's going through? — and the copy says: "He knows just how to give me goeobmsups." Yeah, he jumps out of buildings. It's — unfortunately, this one works, kind of, as a spread.

Open Cloze


Having done a lot of magazines, I'm very curious how big magazines handle big _______, and I was very curious to see how Time and Newsweek would ______ 9/11. And I was basically ______ disappointed to see that they had chosen to show the photo we'd already seen a million times, which was basically the moment of impact. And People magazine, I thought, got probably the best shot. It's kind of horsey type, but the texture — the second _____ not quite hitting: there was something more ________, if that's the right — it's not the right word — but in this _____ than Time or ________.

But when I got into this magazine, there's something kind of disturbing, and this continued. On the left we see people dying; we see ______ running for their lives. And on the right we learn that there's a new way to support your breast. The coveted right-hand page was not given up to the whole issue. Look at the image of this lady — who knows what she's going through? — and the copy says: "He knows just how to give me __________." Yeah, he jumps out of buildings. It's — unfortunately, this one works, kind of, as a spread.

Solution


  1. people
  2. stories
  3. pretty
  4. enticing
  5. goosebumps
  6. handle
  7. cover
  8. plane
  9. newsweek

Original Text


Having done a lot of magazines, I'm very curious how big magazines handle big stories, and I was very curious to see how Time and Newsweek would handle 9/11. And I was basically pretty disappointed to see that they had chosen to show the photo we'd already seen a million times, which was basically the moment of impact. And People magazine, I thought, got probably the best shot. It's kind of horsey type, but the texture — the second plane not quite hitting: there was something more enticing, if that's the right — it's not the right word — but in this cover than Time or Newsweek.

But when I got into this magazine, there's something kind of disturbing, and this continued. On the left we see people dying; we see people running for their lives. And on the right we learn that there's a new way to support your breast. The coveted right-hand page was not given up to the whole issue. Look at the image of this lady — who knows what she's going through? — and the copy says: "He knows just how to give me goosebumps." Yeah, he jumps out of buildings. It's — unfortunately, this one works, kind of, as a spread.

Frequently Occurring Word Combinations


ngrams of length 2

collocation frequency
bomb shelter 3
lost pit 3
slide projector 2
couple months 2
graffiti artist 2
william burroughs 2
contents page 2
inch nails 2
real estate 2
ad ran 2
green people 2
pit bull 2

ngrams of length 3

collocation frequency
lost pit bull 2

Important Words


  1. basically
  2. big
  3. breast
  4. buildings
  5. chosen
  6. continued
  7. copy
  8. cover
  9. coveted
  10. curious
  11. disappointed
  12. disturbing
  13. enticing
  14. give
  15. goosebumps
  16. handle
  17. horsey
  18. image
  19. impact
  20. issue
  21. jumps
  22. kind
  23. lady
  24. learn
  25. left
  26. lives
  27. lot
  28. magazine
  29. magazines
  30. million
  31. moment
  32. newsweek
  33. page
  34. people
  35. photo
  36. plane
  37. pretty
  38. running
  39. shot
  40. show
  41. spread
  42. stories
  43. support
  44. texture
  45. thought
  46. time
  47. times
  48. type
  49. word
  50. works
  51. yeah