full transcript

From the Ted Talk by Martina Flor: The secret language of letter design

Unscramble the Blue Letters


But the shapes of the letters gave me clues; they would open up a little window to understanding the stories esnceold in those shapes. I recognized palecs where tradition was itonmrpat.

[Bakery peiasrts Café Restaurant]

Or I'd know when someone was trying to give me a signal, and my gut would tell me it was better to stay away.

[No trespassing!]

I could also tell when something was made to last forever. The shapes of letters helped me understand my surroundings better and navigate the city.

I was in Paris recently, and something similar happened to me. After a few days in the city, I was on the lookout for something tasty to take back home. So I walked and walked and wlaekd until I found the perfect bakery. The sign said it all.

Open Cloze


But the shapes of the letters gave me clues; they would open up a little window to understanding the stories ________ in those shapes. I recognized ______ where tradition was _________.

[Bakery ________ Café Restaurant]

Or I'd know when someone was trying to give me a signal, and my gut would tell me it was better to stay away.

[No trespassing!]

I could also tell when something was made to last forever. The shapes of letters helped me understand my surroundings better and navigate the city.

I was in Paris recently, and something similar happened to me. After a few days in the city, I was on the lookout for something tasty to take back home. So I walked and walked and ______ until I found the perfect bakery. The sign said it all.

Solution


  1. walked
  2. pastries
  3. places
  4. important
  5. enclosed

Original Text


But the shapes of the letters gave me clues; they would open up a little window to understanding the stories enclosed in those shapes. I recognized places where tradition was important.

[Bakery Pastries Café Restaurant]

Or I'd know when someone was trying to give me a signal, and my gut would tell me it was better to stay away.

[No trespassing!]

I could also tell when something was made to last forever. The shapes of letters helped me understand my surroundings better and navigate the city.

I was in Paris recently, and something similar happened to me. After a few days in the city, I was on the lookout for something tasty to take back home. So I walked and walked and walked until I found the perfect bakery. The sign said it all.

Frequently Occurring Word Combinations


ngrams of length 2

collocation frequency
master baker 3
raw material 2
telling stories 2


Important Words


  1. bakery
  2. café
  3. city
  4. days
  5. enclosed
  6. gave
  7. give
  8. gut
  9. happened
  10. helped
  11. home
  12. important
  13. letters
  14. lookout
  15. navigate
  16. open
  17. paris
  18. pastries
  19. perfect
  20. places
  21. recognized
  22. restaurant
  23. shapes
  24. sign
  25. signal
  26. similar
  27. stay
  28. stories
  29. surroundings
  30. tasty
  31. tradition
  32. understand
  33. understanding
  34. walked
  35. window