full transcript

From the Ted Talk by Chip Kidd: The art of first impressions -- in design and life

Unscramble the Blue Letters


["Useful mystery"] All right. Now, here is a piece of mystery that I love: packaging. This redesign of the Diet Coke can by Turner Duckworth is to me truly a piece of art. It's a work of art. It's bauietful. But part of what makes it so heartening to me as a desniegr is that he's taken the vuiasl vernacular of Diet Coke — the typefaces, the colors, the silver background — and he's reduced them to their most essential parts, so it's like going back to the chlarie Brown face. It's like, how can you give them just enough inmaforotin so they know what it is but giving them the credit for the knowledge that they already have about this thing? It looks great, and you would go into a delicatessen and all of a sudden see that on the shelf, and it's wonderful. Which makes the next thing — ["Unuseful clarity"] — all the more disheartening, at least to me. So okay, again, going back down into the subway, after this came out, these are pictures that I took. Times suqare subway station: Coca-Cola has bought out the enrite thing for aidvtsnireg. Okay? And maybe some of you know where this is going. Ahem.

Open Cloze


["Useful mystery"] All right. Now, here is a piece of mystery that I love: packaging. This redesign of the Diet Coke can by Turner Duckworth is to me truly a piece of art. It's a work of art. It's _________. But part of what makes it so heartening to me as a ________ is that he's taken the ______ vernacular of Diet Coke — the typefaces, the colors, the silver background — and he's reduced them to their most essential parts, so it's like going back to the _______ Brown face. It's like, how can you give them just enough ___________ so they know what it is but giving them the credit for the knowledge that they already have about this thing? It looks great, and you would go into a delicatessen and all of a sudden see that on the shelf, and it's wonderful. Which makes the next thing — ["Unuseful clarity"] — all the more disheartening, at least to me. So okay, again, going back down into the subway, after this came out, these are pictures that I took. Times ______ subway station: Coca-Cola has bought out the ______ thing for ___________. Okay? And maybe some of you know where this is going. Ahem.

Solution


  1. charlie
  2. square
  3. information
  4. beautiful
  5. entire
  6. designer
  7. advertising
  8. visual

Original Text


["Useful mystery"] All right. Now, here is a piece of mystery that I love: packaging. This redesign of the Diet Coke can by Turner Duckworth is to me truly a piece of art. It's a work of art. It's beautiful. But part of what makes it so heartening to me as a designer is that he's taken the visual vernacular of Diet Coke — the typefaces, the colors, the silver background — and he's reduced them to their most essential parts, so it's like going back to the Charlie Brown face. It's like, how can you give them just enough information so they know what it is but giving them the credit for the knowledge that they already have about this thing? It looks great, and you would go into a delicatessen and all of a sudden see that on the shelf, and it's wonderful. Which makes the next thing — ["Unuseful clarity"] — all the more disheartening, at least to me. So okay, again, going back down into the subway, after this came out, these are pictures that I took. Times Square subway station: Coca-Cola has bought out the entire thing for advertising. Okay? And maybe some of you know where this is going. Ahem.

Frequently Occurring Word Combinations


ngrams of length 2

collocation frequency
digestive system 4
visual vernacular 3
los angeles 3
pearl harbor 3
human digestive 3
deft strokes 2
diet coke 2
blih blah 2

ngrams of length 3

collocation frequency
human digestive system 3

Important Words


  1. advertising
  2. ahem
  3. art
  4. background
  5. beautiful
  6. bought
  7. brown
  8. charlie
  9. coke
  10. colors
  11. credit
  12. delicatessen
  13. designer
  14. diet
  15. disheartening
  16. duckworth
  17. entire
  18. essential
  19. face
  20. give
  21. giving
  22. great
  23. heartening
  24. information
  25. knowledge
  26. mystery
  27. packaging
  28. part
  29. parts
  30. pictures
  31. piece
  32. redesign
  33. reduced
  34. shelf
  35. silver
  36. square
  37. subway
  38. sudden
  39. times
  40. turner
  41. typefaces
  42. vernacular
  43. visual
  44. wonderful
  45. work