full transcript

From the Ted Talk by David Carson: Design and discovery

Unscramble the Blue Letters


But anyway, this is one of the ads I was most pleased with, because they were all elaborately art-directed, and this one I thought actually felt like the girl was looking at the cueptmor. It says, "Wonder Around." And then it's a picee of the software. And this is how the ad ran around the wlord. In Germany, they made one small change without checking with me — nor did they have to, because it was done through agencies — but see if you can tell the difference. This is how the ad ran throughout the world; Germany made one slight change in the ad. (Laughter)

Now, there's kind of two iusses here. If you're going to put a kid in the ad, pick one that looks avlie. (Laughter) I just have a feeling this kid's been there for a week, you know. He's just really hoping that boots up and, you know ... (Laughter) And then as the agency explained to me, they said, "Look, we don't have little green pploee in our country; why would we put little geren people in our ads, for instance?" So, I understand their loigc. I tltoaly disagree with it; I think it's a very small-minded approach, the world is certainly much more global, and I certainly think the people of Germany could have handled a little black girl sitting in front of a computer, though we'll never know.

Open Cloze


But anyway, this is one of the ads I was most pleased with, because they were all elaborately art-directed, and this one I thought actually felt like the girl was looking at the ________. It says, "Wonder Around." And then it's a _____ of the software. And this is how the ad ran around the _____. In Germany, they made one small change without checking with me — nor did they have to, because it was done through agencies — but see if you can tell the difference. This is how the ad ran throughout the world; Germany made one slight change in the ad. (Laughter)

Now, there's kind of two ______ here. If you're going to put a kid in the ad, pick one that looks _____. (Laughter) I just have a feeling this kid's been there for a week, you know. He's just really hoping that boots up and, you know ... (Laughter) And then as the agency explained to me, they said, "Look, we don't have little green ______ in our country; why would we put little _____ people in our ads, for instance?" So, I understand their _____. I _______ disagree with it; I think it's a very small-minded approach, the world is certainly much more global, and I certainly think the people of Germany could have handled a little black girl sitting in front of a computer, though we'll never know.

Solution


  1. computer
  2. people
  3. piece
  4. world
  5. logic
  6. issues
  7. alive
  8. totally
  9. green

Original Text


But anyway, this is one of the ads I was most pleased with, because they were all elaborately art-directed, and this one I thought actually felt like the girl was looking at the computer. It says, "Wonder Around." And then it's a piece of the software. And this is how the ad ran around the world. In Germany, they made one small change without checking with me — nor did they have to, because it was done through agencies — but see if you can tell the difference. This is how the ad ran throughout the world; Germany made one slight change in the ad. (Laughter)

Now, there's kind of two issues here. If you're going to put a kid in the ad, pick one that looks alive. (Laughter) I just have a feeling this kid's been there for a week, you know. He's just really hoping that boots up and, you know ... (Laughter) And then as the agency explained to me, they said, "Look, we don't have little green people in our country; why would we put little green people in our ads, for instance?" So, I understand their logic. I totally disagree with it; I think it's a very small-minded approach, the world is certainly much more global, and I certainly think the people of Germany could have handled a little black girl sitting in front of a computer, though we'll never know.

Frequently Occurring Word Combinations


ngrams of length 2

collocation frequency
bomb shelter 3
lost pit 3
slide projector 2
couple months 2
graffiti artist 2
william burroughs 2
contents page 2
inch nails 2
real estate 2
ad ran 2
green people 2
pit bull 2

ngrams of length 3

collocation frequency
lost pit bull 2

Important Words


  1. ad
  2. ads
  3. agencies
  4. agency
  5. alive
  6. approach
  7. black
  8. boots
  9. change
  10. checking
  11. computer
  12. difference
  13. disagree
  14. elaborately
  15. explained
  16. feeling
  17. felt
  18. front
  19. germany
  20. girl
  21. global
  22. green
  23. handled
  24. hoping
  25. instance
  26. issues
  27. kid
  28. kind
  29. laughter
  30. logic
  31. people
  32. pick
  33. piece
  34. pleased
  35. put
  36. ran
  37. sitting
  38. slight
  39. small
  40. software
  41. thought
  42. totally
  43. understand
  44. week
  45. world