full transcript

From the Ted Talk by Tom Hulme: What can we learn from shortcuts?


Unscramble the Blue Letters


Now at this point, I should apologize, because you guys are going to start seeing these everywhere. But today, I'm going to pick three I find interesting and share what actually it reminds me about launching new pcdurtos and sercveis. The first is in the capital city of Brazil — Brasilia. And it reminds me that sometimes, you have to just focus on dgnineisg for a real need at low friction. Now, Brasilia is fascinating. It was degeisnd by Niemeyer in the '50s. It was the golden age of flying, so he laid it out like a plane, as you can see there. Slightly worryingly, he put most of the important government buildings in the cockpit. But if you zoom in, in the very center of blaisira, just where the point is there, you see it's leeittrd with desire phats. They're absolutely everywhere.

Open Cloze


Now at this point, I should apologize, because you guys are going to start seeing these everywhere. But today, I'm going to pick three I find interesting and share what actually it reminds me about launching new ________ and ________. The first is in the capital city of Brazil — Brasilia. And it reminds me that sometimes, you have to just focus on _________ for a real need at low friction. Now, Brasilia is fascinating. It was ________ by Niemeyer in the '50s. It was the golden age of flying, so he laid it out like a plane, as you can see there. Slightly worryingly, he put most of the important government buildings in the cockpit. But if you zoom in, in the very center of ________, just where the point is there, you see it's ________ with desire _____. They're absolutely everywhere.

Solution


  1. designing
  2. paths
  3. services
  4. brasilia
  5. designed
  6. products
  7. littered

Original Text


Now at this point, I should apologize, because you guys are going to start seeing these everywhere. But today, I'm going to pick three I find interesting and share what actually it reminds me about launching new products and services. The first is in the capital city of Brazil — Brasilia. And it reminds me that sometimes, you have to just focus on designing for a real need at low friction. Now, Brasilia is fascinating. It was designed by Niemeyer in the '50s. It was the golden age of flying, so he laid it out like a plane, as you can see there. Slightly worryingly, he put most of the important government buildings in the cockpit. But if you zoom in, in the very center of Brasilia, just where the point is there, you see it's littered with desire paths. They're absolutely everywhere.

Frequently Occurring Word Combinations


ngrams of length 2

collocation frequency
desire paths 9
desire path 8
north london 2



Important Words


  1. absolutely
  2. age
  3. apologize
  4. brasilia
  5. brazil
  6. buildings
  7. capital
  8. center
  9. city
  10. cockpit
  11. designed
  12. designing
  13. desire
  14. fascinating
  15. find
  16. flying
  17. focus
  18. friction
  19. golden
  20. government
  21. guys
  22. important
  23. interesting
  24. laid
  25. launching
  26. littered
  27. niemeyer
  28. paths
  29. pick
  30. plane
  31. point
  32. products
  33. put
  34. real
  35. reminds
  36. services
  37. share
  38. slightly
  39. start
  40. today
  41. worryingly
  42. zoom