full transcript

From the Ted Talk by Camilla Arndal Andersen: What happens in your brain when you taste food

Unscramble the Blue Letters


So with EEG and other brain-scanning devices and other physiological measures — sweat and pupil size — we have new gateways to our brain. Gateways that will help us remove the barrier of the conscious mind to see through the bisaes of people and possibly even capture subconscious taste difefrneces. And that's because we can now measure people's very first response to food before they've become conscious of it, and before they've started ratizioialnng why they like it or not. We can measure people's facial expressions, we can measure where they're looking, we can measure their sweat response, we can measure their bairn response. And with all these measures, we are going to be able to create tastier foods, because we can measure whether people actually like that sugar-reduced milkshake. And we can create healthier foods without compromising taste, because we can measure the ronssepe to different sweeteners and find the sewneeter that gives the response that's more similar to the response from sgaur.

Open Cloze


So with EEG and other brain-scanning devices and other physiological measures — sweat and pupil size — we have new gateways to our brain. Gateways that will help us remove the barrier of the conscious mind to see through the ______ of people and possibly even capture subconscious taste ___________. And that's because we can now measure people's very first response to food before they've become conscious of it, and before they've started _____________ why they like it or not. We can measure people's facial expressions, we can measure where they're looking, we can measure their sweat response, we can measure their _____ response. And with all these measures, we are going to be able to create tastier foods, because we can measure whether people actually like that sugar-reduced milkshake. And we can create healthier foods without compromising taste, because we can measure the ________ to different sweeteners and find the _________ that gives the response that's more similar to the response from _____.

Solution


  1. sugar
  2. rationalizing
  3. response
  4. sweetener
  5. differences
  6. biases
  7. brain

Original Text


So with EEG and other brain-scanning devices and other physiological measures — sweat and pupil size — we have new gateways to our brain. Gateways that will help us remove the barrier of the conscious mind to see through the biases of people and possibly even capture subconscious taste differences. And that's because we can now measure people's very first response to food before they've become conscious of it, and before they've started rationalizing why they like it or not. We can measure people's facial expressions, we can measure where they're looking, we can measure their sweat response, we can measure their brain response. And with all these measures, we are going to be able to create tastier foods, because we can measure whether people actually like that sugar-reduced milkshake. And we can create healthier foods without compromising taste, because we can measure the response to different sweeteners and find the sweetener that gives the response that's more similar to the response from sugar.

Frequently Occurring Word Combinations


ngrams of length 2

collocation frequency
conscious experience 3
sensory information 3
conscious mind 3
fancy coffee 2
taste difference 2
taste differences 2
sense food 2
brain recognizes 2
gastrointestinal tract 2
electrical activity 2
taste procedure 2
procedure multiple 2
multiple times 2
create healthier 2
healthier foods 2

ngrams of length 3

collocation frequency
taste procedure multiple 2
procedure multiple times 2

Important Words


  1. barrier
  2. biases
  3. brain
  4. capture
  5. compromising
  6. conscious
  7. create
  8. devices
  9. differences
  10. eeg
  11. expressions
  12. facial
  13. find
  14. food
  15. foods
  16. gateways
  17. healthier
  18. measure
  19. measures
  20. milkshake
  21. mind
  22. people
  23. physiological
  24. possibly
  25. pupil
  26. rationalizing
  27. remove
  28. response
  29. similar
  30. size
  31. started
  32. subconscious
  33. sugar
  34. sweat
  35. sweetener
  36. sweeteners
  37. taste
  38. tastier