full transcript

From the Ted Talk by Sylvester Chauke: What if advertising was honest?

Unscramble the Blue Letters


But here's the tosnien. To tackle oocmirsuevptonn, we seriously have to reduce what we consume and how much we consume. And of course, the inory for me and my 391-billion-dollar industry is that our day-to-day jobs require us to impel everyone to buy, buy, buy and buy. So as a result, we have created a "mess-terpiece," you know, a mess, using our influence to drive excessive cmiuorsnsem. So how then, do we, as an advertising and PR industry, atone for our missteps?

I wish there was a pill we could take and then -- poof -- problem solved. But this is not going to be the eseasit thing to do. How do we tell our cietnls that we need to sell less when all they want from us is to move tons and tons of products off the shelves? Should we reconsider or consider not advertising ever? I mean, this sounds a little bit bonkers, right? But it is indeed a massive uentrikandg.

Open Cloze


But here's the _______. To tackle _______________, we seriously have to reduce what we consume and how much we consume. And of course, the _____ for me and my 391-billion-dollar industry is that our day-to-day jobs require us to impel everyone to buy, buy, buy and buy. So as a result, we have created a "mess-terpiece," you know, a mess, using our influence to drive excessive ___________. So how then, do we, as an advertising and PR industry, atone for our missteps?

I wish there was a pill we could take and then -- poof -- problem solved. But this is not going to be the _______ thing to do. How do we tell our _______ that we need to sell less when all they want from us is to move tons and tons of products off the shelves? Should we reconsider or consider not advertising ever? I mean, this sounds a little bit bonkers, right? But it is indeed a massive ___________.

Solution


  1. irony
  2. easiest
  3. overconsumption
  4. tension
  5. consumerism
  6. clients
  7. undertaking

Original Text


But here's the tension. To tackle overconsumption, we seriously have to reduce what we consume and how much we consume. And of course, the irony for me and my 391-billion-dollar industry is that our day-to-day jobs require us to impel everyone to buy, buy, buy and buy. So as a result, we have created a "mess-terpiece," you know, a mess, using our influence to drive excessive consumerism. So how then, do we, as an advertising and PR industry, atone for our missteps?

I wish there was a pill we could take and then -- poof -- problem solved. But this is not going to be the easiest thing to do. How do we tell our clients that we need to sell less when all they want from us is to move tons and tons of products off the shelves? Should we reconsider or consider not advertising ever? I mean, this sounds a little bit bonkers, right? But it is indeed a massive undertaking.

Frequently Occurring Word Combinations


ngrams of length 2

collocation frequency
honesty squad 6
excessive consumerism 4
helping brands 2
pr industry 2
climate change 2
convince people 2
consume stuff 2


Important Words


  1. advertising
  2. atone
  3. bit
  4. bonkers
  5. buy
  6. clients
  7. consume
  8. consumerism
  9. created
  10. drive
  11. easiest
  12. excessive
  13. impel
  14. industry
  15. influence
  16. irony
  17. jobs
  18. massive
  19. mess
  20. missteps
  21. move
  22. overconsumption
  23. pill
  24. poof
  25. pr
  26. problem
  27. products
  28. reconsider
  29. reduce
  30. require
  31. result
  32. sell
  33. shelves
  34. solved
  35. sounds
  36. tackle
  37. tension
  38. tons
  39. undertaking