full transcript

From the Ted Talk by Paul Bennett: Design is in the details

Unscramble the Blue Letters


So you went from public space to private space. And another idea, again, that came from one of the nurses — which I love — was they took traditional, sort of, corporate white boards, then they put them on one wall of the patient's room, and they put this sticker there. So that what you could actually do was go into the room and write messages to the peorsn who was sick in that room, which was lovely. So, tiny, tiny, tiny solutions that made a huge aomunt of iacpmt. I thought that was a really, really nice example.

So this is not particularly a new idea, kind of, seeing opportunities in things that are around you and sanpnipg and turning them into a solution. It's a hirtsoy of intveoinn based around this. I'm going to read this because I want to get these names right. Joan Ganz Cooney saw her daughter — came down on a saurtady morning, saw her daughter watching the test card, waiting for programs to come on one minrnog and from that came Sesame sertet. Malcolm McLean was moving from one conutry to another and was wondering why it took these guys so long to get the boxes onto the ship. And he invented the shipping container. George de mstreal — this is not bugs all over a bcrenoisktk — was walking his dog in a field and got covered in burrs, sort of little pklcriy things, and from that came Velcro.

Open Cloze


So you went from public space to private space. And another idea, again, that came from one of the nurses — which I love — was they took traditional, sort of, corporate white boards, then they put them on one wall of the patient's room, and they put this sticker there. So that what you could actually do was go into the room and write messages to the ______ who was sick in that room, which was lovely. So, tiny, tiny, tiny solutions that made a huge ______ of ______. I thought that was a really, really nice example.

So this is not particularly a new idea, kind of, seeing opportunities in things that are around you and ________ and turning them into a solution. It's a _______ of _________ based around this. I'm going to read this because I want to get these names right. Joan Ganz Cooney saw her daughter — came down on a ________ morning, saw her daughter watching the test card, waiting for programs to come on one _______ and from that came Sesame ______. Malcolm McLean was moving from one _______ to another and was wondering why it took these guys so long to get the boxes onto the ship. And he invented the shipping container. George de _______ — this is not bugs all over a ___________ — was walking his dog in a field and got covered in burrs, sort of little _______ things, and from that came Velcro.

Solution


  1. birkenstock
  2. mestral
  3. amount
  4. invention
  5. impact
  6. snapping
  7. morning
  8. prickly
  9. person
  10. country
  11. street
  12. history
  13. saturday

Original Text


So you went from public space to private space. And another idea, again, that came from one of the nurses — which I love — was they took traditional, sort of, corporate white boards, then they put them on one wall of the patient's room, and they put this sticker there. So that what you could actually do was go into the room and write messages to the person who was sick in that room, which was lovely. So, tiny, tiny, tiny solutions that made a huge amount of impact. I thought that was a really, really nice example.

So this is not particularly a new idea, kind of, seeing opportunities in things that are around you and snapping and turning them into a solution. It's a history of invention based around this. I'm going to read this because I want to get these names right. Joan Ganz Cooney saw her daughter — came down on a Saturday morning, saw her daughter watching the test card, waiting for programs to come on one morning and from that came Sesame Street. Malcolm McLean was moving from one country to another and was wondering why it took these guys so long to get the boxes onto the ship. And he invented the shipping container. George de Mestral — this is not bugs all over a Birkenstock — was walking his dog in a field and got covered in burrs, sort of little prickly things, and from that came Velcro.

Frequently Occurring Word Combinations


ngrams of length 2

collocation frequency
huge amount 3
tiny human 2
design solution 2
empathic solution 2
interesting place 2
palm pilot 2
human gesture 2
storage system 2


Important Words


  1. amount
  2. based
  3. birkenstock
  4. boards
  5. boxes
  6. bugs
  7. burrs
  8. card
  9. container
  10. cooney
  11. corporate
  12. country
  13. covered
  14. daughter
  15. de
  16. dog
  17. field
  18. ganz
  19. george
  20. guys
  21. history
  22. huge
  23. idea
  24. impact
  25. invented
  26. invention
  27. joan
  28. kind
  29. long
  30. love
  31. lovely
  32. malcolm
  33. mclean
  34. messages
  35. mestral
  36. morning
  37. moving
  38. names
  39. nice
  40. nurses
  41. opportunities
  42. person
  43. prickly
  44. private
  45. programs
  46. public
  47. put
  48. read
  49. room
  50. saturday
  51. sesame
  52. ship
  53. shipping
  54. sick
  55. snapping
  56. solution
  57. solutions
  58. sort
  59. space
  60. sticker
  61. street
  62. test
  63. thought
  64. tiny
  65. traditional
  66. turning
  67. velcro
  68. waiting
  69. walking
  70. wall
  71. watching
  72. white
  73. wondering
  74. write