full transcript

From the Ted Talk by Chip Kidd: Designing books is no laughing matter. OK, it is.

Unscramble the Blue Letters


And lo and behold, soon enough, I was able to put this theory to the test on two books that I was working on for Knopf. The first was Katharine Hepburn's meiomrs, and the second was a biography of Marlene Dietrich. Now the Hepburn book was written in a very conversational style, it was like she was sitting across a table telling it all to you. The Dietrich book was an observation by her daughter; it was a biography. So the Hepburn story is words and the Dietrich story is peitrucs, and so we did this. So there you are. Pure content and pure form, side by side. No fighting, liaeds.

("What's a Jurassic Park?") Now, what is the srtoy here? Someone is re-engineering doiuarsns by extracting their DNA from prehistoric abmer. Genius! (lheatgur)

Open Cloze


And lo and behold, soon enough, I was able to put this theory to the test on two books that I was working on for Knopf. The first was Katharine Hepburn's _______, and the second was a biography of Marlene Dietrich. Now the Hepburn book was written in a very conversational style, it was like she was sitting across a table telling it all to you. The Dietrich book was an observation by her daughter; it was a biography. So the Hepburn story is words and the Dietrich story is ________, and so we did this. So there you are. Pure content and pure form, side by side. No fighting, ______.

("What's a Jurassic Park?") Now, what is the _____ here? Someone is re-engineering _________ by extracting their DNA from prehistoric _____. Genius! (________)

Solution


  1. memoirs
  2. ladies
  3. laughter
  4. amber
  5. pictures
  6. dinosaurs
  7. story

Original Text


And lo and behold, soon enough, I was able to put this theory to the test on two books that I was working on for Knopf. The first was Katharine Hepburn's memoirs, and the second was a biography of Marlene Dietrich. Now the Hepburn book was written in a very conversational style, it was like she was sitting across a table telling it all to you. The Dietrich book was an observation by her daughter; it was a biography. So the Hepburn story is words and the Dietrich story is pictures, and so we did this. So there you are. Pure content and pure form, side by side. No fighting, ladies.

("What's a Jurassic Park?") Now, what is the story here? Someone is re-engineering dinosaurs by extracting their DNA from prehistoric amber. Genius! (Laughter)

Frequently Occurring Word Combinations


ngrams of length 2

collocation frequency
book designer 2


Important Words


  1. amber
  2. behold
  3. biography
  4. book
  5. books
  6. content
  7. conversational
  8. dietrich
  9. dinosaurs
  10. dna
  11. extracting
  12. fighting
  13. form
  14. hepburn
  15. jurassic
  16. katharine
  17. knopf
  18. ladies
  19. laughter
  20. lo
  21. marlene
  22. memoirs
  23. observation
  24. park
  25. pictures
  26. prehistoric
  27. pure
  28. put
  29. side
  30. sitting
  31. story
  32. style
  33. table
  34. telling
  35. test
  36. theory
  37. words
  38. working
  39. written