full transcript

From the Ted Talk by Chip Kidd: Why books are here to stay

Unscramble the Blue Letters


And then a printer named Johannes Gutenberg, in the mid-fifteenth century, catered the means to mass-produce a book, the modern printing press. It wasn't until then that there was any kind of consumption of bkoos by a lagre audience.

Book covers started to come into use in the early nettineneh century, and they were called dust wrappers. They usually had advertising on them. So people would take them off and tohrw them away. It wasn't until the turn of the nineteenth into the twentieth century that book jackets could be seen as interesting design in and of themselves. Such that I look at that and I think, "I want to read that. That irntetess me."

Open Cloze


And then a printer named Johannes Gutenberg, in the mid-fifteenth century, _______ the means to mass-produce a book, the modern printing press. It wasn't until then that there was any kind of consumption of _____ by a _____ audience.

Book covers started to come into use in the early __________ century, and they were called dust wrappers. They usually had advertising on them. So people would take them off and _____ them away. It wasn't until the turn of the nineteenth into the twentieth century that book jackets could be seen as interesting design in and of themselves. Such that I look at that and I think, "I want to read that. That _________ me."

Solution


  1. books
  2. nineteenth
  3. large
  4. created
  5. throw
  6. interests

Original Text


And then a printer named Johannes Gutenberg, in the mid-fifteenth century, created the means to mass-produce a book, the modern printing press. It wasn't until then that there was any kind of consumption of books by a large audience.

Book covers started to come into use in the early nineteenth century, and they were called dust wrappers. They usually had advertising on them. So people would take them off and throw them away. It wasn't until the turn of the nineteenth into the twentieth century that book jackets could be seen as interesting design in and of themselves. Such that I look at that and I think, "I want to read that. That interests me."

Frequently Occurring Word Combinations


ngrams of length 2

collocation frequency
physical book 2


Important Words


  1. advertising
  2. audience
  3. book
  4. books
  5. called
  6. century
  7. consumption
  8. covers
  9. created
  10. design
  11. dust
  12. early
  13. gutenberg
  14. interesting
  15. interests
  16. jackets
  17. johannes
  18. kind
  19. large
  20. means
  21. modern
  22. named
  23. nineteenth
  24. people
  25. press
  26. printer
  27. printing
  28. read
  29. started
  30. throw
  31. turn
  32. twentieth
  33. wrappers