full transcript

From the Ted Talk by Nina Klietsch: Why do airlines sell too many tickets?


Unscramble the Blue Letters


Have you ever sat in a doctor's office for hours despite having an anmnippotet at a specific time, has the hotel turned down your reservation because it's full? Or have you been buempd off a flight that you paid for? These are all symptoms of overbooking, a practice where businesses and institutions sell or book more than their full capacity. While often iinatrfiung for the customer, overbooking happens because it increases profits while also letting businesses optimize their resources. They know that not everyone will show up to their aitoptmennps, reservations and flights, so they make more available than they actually have to oeffr. arliiens are the classical example, partially because it happens so often, about 50000 people get bumped off their flights each year. That figure comes at little surprise to the airlines themselves, which used statistics to determine exactly how many tickets to sell. It's a delicate operation, sell too few and they're wasting sates, sell too many and they pay penalties, money, free flights, hotel stays and aneynod customers. So here's a simplified version of how their cancoltulais work. Airlines have collected years worth of information about who does and doesn't show up for certain flights. They know, for example, that on a particular route, the pboibtarily that each iavniuiddl coutmesr will show up on time is 90 percent. For the sake of simplicity, will assume that every customer is traveling individually rather than as fmeiials or grpous, then if there are 180 seats on the plane and they sell 180 tickets, the most likely result is that 162 passengers will board. But of course, you could also end up with more peensgsars or fewer. The probability for each value is given by what's called a biainmol dbiiuotitsrn, which peaks at the most likely ocmtoue. Now let's look at the revenue. The airline makes moeny from each ticket buyer and loses money for each person who gets bumped. Let's say a ticket csots 250 dollars and isn't exchangeable for a later flight and the cost of bumping a passenger is 800 dollars. These numbers are just for the sake of example. Actual amounts vary considerably. So here, if you don't sell any etrxa tcteiks, you make 45000 drolals. If you sell 15 extras and at least 15 plpeoe are no shows, you make forty eight thousand seven hundred fifty dollars. That's the best case. In the worst case, everyone shows up, 15 unlucky passengers get bumped and the revenue will only be thirty six thousand seven hundred fifty dollars, even less than if you only sold 180 tickets in the first pclae. But what matters isn't just how good or bad a scenario is falnnilciay, but how likely it is to haeppn. So how likely is each scenario? We can find out by using the binomial distribution in this example, the probability of exactly 195 passengers boarding is almost zero percent. The probability of exactly 184 passengers boarding is one point one one percent and so on. Multiply these probabilities by the revenue for each case, add them all up and subtract the sum from the earnings by 195 sold tickets and you get the expected revenue for sinlleg 195 tickets. By ripaeetng this calculation for various nebrums of extra tickets, the airnlie can find the one likely to yield the hhegist rnveuee in this example. That's 198 tickets from which the airline will probably make forty eight thousand seven hundred seventy four dollars, almost 4000 more than without orbikveonog. And that's just for one flight. Multiply that by a million flights per airline per year. And overbooking adds up fast. Of course, the actual calculation is much more complicated airlines apply many factors to create even more accurate models, but should they? Some argue that overbooking is unethical. You're charging two people for the same resource. Of course, if you're 100 percent sure someone won't show up, it's fine to sell their seat. But what if you're only 95 percent sure, 75 percent. Is there a nuembr that separates being unethical from being patrcical?

Open Cloze


Have you ever sat in a doctor's office for hours despite having an ___________ at a specific time, has the hotel turned down your reservation because it's full? Or have you been ______ off a flight that you paid for? These are all symptoms of overbooking, a practice where businesses and institutions sell or book more than their full capacity. While often ___________ for the customer, overbooking happens because it increases profits while also letting businesses optimize their resources. They know that not everyone will show up to their ____________, reservations and flights, so they make more available than they actually have to _____. ________ are the classical example, partially because it happens so often, about 50000 people get bumped off their flights each year. That figure comes at little surprise to the airlines themselves, which used statistics to determine exactly how many tickets to sell. It's a delicate operation, sell too few and they're wasting _____, sell too many and they pay penalties, money, free flights, hotel stays and _______ customers. So here's a simplified version of how their ____________ work. Airlines have collected years worth of information about who does and doesn't show up for certain flights. They know, for example, that on a particular route, the ___________ that each __________ ________ will show up on time is 90 percent. For the sake of simplicity, will assume that every customer is traveling individually rather than as ________ or ______, then if there are 180 seats on the plane and they sell 180 tickets, the most likely result is that 162 passengers will board. But of course, you could also end up with more __________ or fewer. The probability for each value is given by what's called a ________ ____________, which peaks at the most likely _______. Now let's look at the revenue. The airline makes _____ from each ticket buyer and loses money for each person who gets bumped. Let's say a ticket _____ 250 dollars and isn't exchangeable for a later flight and the cost of bumping a passenger is 800 dollars. These numbers are just for the sake of example. Actual amounts vary considerably. So here, if you don't sell any _____ _______, you make 45000 _______. If you sell 15 extras and at least 15 ______ are no shows, you make forty eight thousand seven hundred fifty dollars. That's the best case. In the worst case, everyone shows up, 15 unlucky passengers get bumped and the revenue will only be thirty six thousand seven hundred fifty dollars, even less than if you only sold 180 tickets in the first _____. But what matters isn't just how good or bad a scenario is ___________, but how likely it is to ______. So how likely is each scenario? We can find out by using the binomial distribution in this example, the probability of exactly 195 passengers boarding is almost zero percent. The probability of exactly 184 passengers boarding is one point one one percent and so on. Multiply these probabilities by the revenue for each case, add them all up and subtract the sum from the earnings by 195 sold tickets and you get the expected revenue for _______ 195 tickets. By _________ this calculation for various _______ of extra tickets, the _______ can find the one likely to yield the _______ _______ in this example. That's 198 tickets from which the airline will probably make forty eight thousand seven hundred seventy four dollars, almost 4000 more than without ___________. And that's just for one flight. Multiply that by a million flights per airline per year. And overbooking adds up fast. Of course, the actual calculation is much more complicated airlines apply many factors to create even more accurate models, but should they? Some argue that overbooking is unethical. You're charging two people for the same resource. Of course, if you're 100 percent sure someone won't show up, it's fine to sell their seat. But what if you're only 95 percent sure, 75 percent. Is there a ______ that separates being unethical from being _________?

Solution


  1. calculations
  2. bumped
  3. people
  4. outcome
  5. appointment
  6. tickets
  7. airline
  8. extra
  9. numbers
  10. dollars
  11. number
  12. costs
  13. seats
  14. selling
  15. customer
  16. repeating
  17. probability
  18. financially
  19. distribution
  20. passengers
  21. happen
  22. revenue
  23. infuriating
  24. families
  25. groups
  26. highest
  27. offer
  28. overbooking
  29. appointments
  30. binomial
  31. airlines
  32. place
  33. practical
  34. money
  35. individual
  36. annoyed

Original Text


Have you ever sat in a doctor's office for hours despite having an appointment at a specific time, has the hotel turned down your reservation because it's full? Or have you been bumped off a flight that you paid for? These are all symptoms of overbooking, a practice where businesses and institutions sell or book more than their full capacity. While often infuriating for the customer, overbooking happens because it increases profits while also letting businesses optimize their resources. They know that not everyone will show up to their appointments, reservations and flights, so they make more available than they actually have to offer. Airlines are the classical example, partially because it happens so often, about 50000 people get bumped off their flights each year. That figure comes at little surprise to the airlines themselves, which used statistics to determine exactly how many tickets to sell. It's a delicate operation, sell too few and they're wasting seats, sell too many and they pay penalties, money, free flights, hotel stays and annoyed customers. So here's a simplified version of how their calculations work. Airlines have collected years worth of information about who does and doesn't show up for certain flights. They know, for example, that on a particular route, the probability that each individual customer will show up on time is 90 percent. For the sake of simplicity, will assume that every customer is traveling individually rather than as families or groups, then if there are 180 seats on the plane and they sell 180 tickets, the most likely result is that 162 passengers will board. But of course, you could also end up with more passengers or fewer. The probability for each value is given by what's called a binomial distribution, which peaks at the most likely outcome. Now let's look at the revenue. The airline makes money from each ticket buyer and loses money for each person who gets bumped. Let's say a ticket costs 250 dollars and isn't exchangeable for a later flight and the cost of bumping a passenger is 800 dollars. These numbers are just for the sake of example. Actual amounts vary considerably. So here, if you don't sell any extra tickets, you make 45000 dollars. If you sell 15 extras and at least 15 people are no shows, you make forty eight thousand seven hundred fifty dollars. That's the best case. In the worst case, everyone shows up, 15 unlucky passengers get bumped and the revenue will only be thirty six thousand seven hundred fifty dollars, even less than if you only sold 180 tickets in the first place. But what matters isn't just how good or bad a scenario is financially, but how likely it is to happen. So how likely is each scenario? We can find out by using the binomial distribution in this example, the probability of exactly 195 passengers boarding is almost zero percent. The probability of exactly 184 passengers boarding is one point one one percent and so on. Multiply these probabilities by the revenue for each case, add them all up and subtract the sum from the earnings by 195 sold tickets and you get the expected revenue for selling 195 tickets. By repeating this calculation for various numbers of extra tickets, the airline can find the one likely to yield the highest revenue in this example. That's 198 tickets from which the airline will probably make forty eight thousand seven hundred seventy four dollars, almost 4000 more than without overbooking. And that's just for one flight. Multiply that by a million flights per airline per year. And overbooking adds up fast. Of course, the actual calculation is much more complicated airlines apply many factors to create even more accurate models, but should they? Some argue that overbooking is unethical. You're charging two people for the same resource. Of course, if you're 100 percent sure someone won't show up, it's fine to sell their seat. But what if you're only 95 percent sure, 75 percent. Is there a number that separates being unethical from being practical?

Frequently Occurring Word Combinations


ngrams of length 2

collocation frequency
passengers boarding 2



Important Words


  1. accurate
  2. actual
  3. add
  4. adds
  5. airline
  6. airlines
  7. amounts
  8. annoyed
  9. apply
  10. appointment
  11. appointments
  12. argue
  13. assume
  14. bad
  15. binomial
  16. board
  17. boarding
  18. book
  19. bumped
  20. bumping
  21. businesses
  22. buyer
  23. calculation
  24. calculations
  25. called
  26. capacity
  27. case
  28. charging
  29. classical
  30. collected
  31. complicated
  32. considerably
  33. cost
  34. costs
  35. create
  36. customer
  37. customers
  38. delicate
  39. determine
  40. distribution
  41. dollars
  42. earnings
  43. exchangeable
  44. expected
  45. extra
  46. extras
  47. factors
  48. families
  49. fast
  50. fifty
  51. figure
  52. financially
  53. find
  54. fine
  55. flight
  56. flights
  57. forty
  58. free
  59. full
  60. good
  61. groups
  62. happen
  63. highest
  64. hotel
  65. hours
  66. increases
  67. individual
  68. individually
  69. information
  70. infuriating
  71. institutions
  72. letting
  73. loses
  74. matters
  75. million
  76. models
  77. money
  78. multiply
  79. number
  80. numbers
  81. offer
  82. office
  83. operation
  84. optimize
  85. outcome
  86. overbooking
  87. paid
  88. partially
  89. passenger
  90. passengers
  91. pay
  92. peaks
  93. penalties
  94. people
  95. percent
  96. person
  97. place
  98. plane
  99. point
  100. practical
  101. practice
  102. probabilities
  103. probability
  104. profits
  105. repeating
  106. reservation
  107. reservations
  108. resource
  109. resources
  110. result
  111. revenue
  112. route
  113. sake
  114. sat
  115. scenario
  116. seat
  117. seats
  118. sell
  119. selling
  120. separates
  121. seventy
  122. show
  123. shows
  124. simplicity
  125. simplified
  126. sold
  127. specific
  128. statistics
  129. stays
  130. subtract
  131. sum
  132. surprise
  133. symptoms
  134. thousand
  135. ticket
  136. tickets
  137. time
  138. traveling
  139. turned
  140. unethical
  141. unlucky
  142. vary
  143. version
  144. wasting
  145. work
  146. worst
  147. worth
  148. year
  149. years
  150. yield