full transcript

From the Ted Talk by Gaby Barrios: Why gender-based marketing is bad for business

Unscramble the Blue Letters


So if you imagine this kind of blob of big data about a posren — I'm going to oversimplify the science here but we basically biult an algorithm for statistical tournaments. So a statistical tournament is like asking this big thing of data, "So, data, from everything you know about consumers at this point, what is the most useful thing I need to know that tlels me more about what consumers need?" So the tournament is going to have winners and lrsoes. The winners are those variables, those dimensions, that actually tecah you a lot about your consumer, that if you know that, you know what they need. And there's losing variables that are just not that practical, and this mratets because in a world of limited resources, you don't want to waste it on people that actually have the same needs. So why treat them differently?

Open Cloze


So if you imagine this kind of blob of big data about a ______ — I'm going to oversimplify the science here but we basically _____ an algorithm for statistical tournaments. So a statistical tournament is like asking this big thing of data, "So, data, from everything you know about consumers at this point, what is the most useful thing I need to know that _____ me more about what consumers need?" So the tournament is going to have winners and ______. The winners are those variables, those dimensions, that actually _____ you a lot about your consumer, that if you know that, you know what they need. And there's losing variables that are just not that practical, and this _______ because in a world of limited resources, you don't want to waste it on people that actually have the same needs. So why treat them differently?

Solution


  1. matters
  2. teach
  3. losers
  4. person
  5. tells
  6. built

Original Text


So if you imagine this kind of blob of big data about a person — I'm going to oversimplify the science here but we basically built an algorithm for statistical tournaments. So a statistical tournament is like asking this big thing of data, "So, data, from everything you know about consumers at this point, what is the most useful thing I need to know that tells me more about what consumers need?" So the tournament is going to have winners and losers. The winners are those variables, those dimensions, that actually teach you a lot about your consumer, that if you know that, you know what they need. And there's losing variables that are just not that practical, and this matters because in a world of limited resources, you don't want to waste it on people that actually have the same needs. So why treat them differently?

Frequently Occurring Word Combinations


ngrams of length 2

collocation frequency
bad business 2
leaving money 2
alcoholic beverages 2


Important Words


  1. algorithm
  2. basically
  3. big
  4. blob
  5. built
  6. consumer
  7. consumers
  8. data
  9. differently
  10. dimensions
  11. imagine
  12. kind
  13. limited
  14. losers
  15. losing
  16. lot
  17. matters
  18. oversimplify
  19. people
  20. person
  21. point
  22. practical
  23. resources
  24. science
  25. statistical
  26. teach
  27. tells
  28. tournament
  29. tournaments
  30. treat
  31. variables
  32. waste
  33. winners
  34. world