full transcript

From the Ted Talk by Brenda Laurel: Why not make video games for girls?

Unscramble the Blue Letters


Then we did what I consider to be the heart of the work: interviewed 1,100 children, boys and girls, ages seven to 12, all over the United States — except for Silicon velaly, Boston and Austin because we knew that their little families would have miillnos of computers in them and they wouldn't be a representative sample.

And at the end of those remarkable conversations with kids and their best friends across the United States, after two years, we puleld together some survey data from another 10,000 children, drew up a set up of what we thought were the key findings of our research, and spent another year toimsnfranrg them into dgisen heuristics, for designing computer-based products — and, in fact, any kind of products — for little girls, ages eight to 12. And we spent that time dsnniiegg itivnrecate prototypes for copemtur software and testing them with little girls. In 1996, in nobemver, we formed the company Purple Moon which was a spinoff of Interval Research, and our ceihf investors were Interval Research, Vulcan Northwest, Institutional Venture Partners and Allen and Company.

Open Cloze


Then we did what I consider to be the heart of the work: interviewed 1,100 children, boys and girls, ages seven to 12, all over the United States — except for Silicon ______, Boston and Austin because we knew that their little families would have ________ of computers in them and they wouldn't be a representative sample.

And at the end of those remarkable conversations with kids and their best friends across the United States, after two years, we ______ together some survey data from another 10,000 children, drew up a set up of what we thought were the key findings of our research, and spent another year ____________ them into ______ heuristics, for designing computer-based products — and, in fact, any kind of products — for little girls, ages eight to 12. And we spent that time _________ ___________ prototypes for ________ software and testing them with little girls. In 1996, in ________, we formed the company Purple Moon which was a spinoff of Interval Research, and our _____ investors were Interval Research, Vulcan Northwest, Institutional Venture Partners and Allen and Company.

Solution


  1. computer
  2. november
  3. interactive
  4. designing
  5. chief
  6. design
  7. valley
  8. pulled
  9. millions
  10. transforming

Original Text


Then we did what I consider to be the heart of the work: interviewed 1,100 children, boys and girls, ages seven to 12, all over the United States — except for Silicon Valley, Boston and Austin because we knew that their little families would have millions of computers in them and they wouldn't be a representative sample.

And at the end of those remarkable conversations with kids and their best friends across the United States, after two years, we pulled together some survey data from another 10,000 children, drew up a set up of what we thought were the key findings of our research, and spent another year transforming them into design heuristics, for designing computer-based products — and, in fact, any kind of products — for little girls, ages eight to 12. And we spent that time designing interactive prototypes for computer software and testing them with little girls. In 1996, in November, we formed the company Purple Moon which was a spinoff of Interval Research, and our chief investors were Interval Research, Vulcan Northwest, Institutional Venture Partners and Allen and Company.

Frequently Occurring Word Combinations


ngrams of length 2

collocation frequency
company called 2
purple moon 2
social complexity 2
entertainment titles 2
pc data 2


Important Words


  1. ages
  2. allen
  3. austin
  4. boston
  5. boys
  6. chief
  7. children
  8. company
  9. computer
  10. computers
  11. conversations
  12. data
  13. design
  14. designing
  15. drew
  16. fact
  17. families
  18. findings
  19. formed
  20. friends
  21. girls
  22. heart
  23. heuristics
  24. institutional
  25. interactive
  26. interval
  27. interviewed
  28. investors
  29. key
  30. kids
  31. kind
  32. knew
  33. millions
  34. moon
  35. northwest
  36. november
  37. partners
  38. products
  39. prototypes
  40. pulled
  41. purple
  42. remarkable
  43. representative
  44. research
  45. sample
  46. set
  47. silicon
  48. software
  49. spent
  50. spinoff
  51. states
  52. survey
  53. testing
  54. thought
  55. time
  56. transforming
  57. united
  58. valley
  59. venture
  60. vulcan
  61. year
  62. years