full transcript

From the Ted Talk by Martin Reeves: Why play is essential for business

Unscramble the Blue Letters


Competitive advantage fades away faster than any time in recent memory. In the 1980s, if you had a performance edge over your crepoitmtos, you could reasonably exepct to continue being a leader for around 10 years, on average. But now the half-life of that advantage has shrunk to just one year. That means that short-lived success is actually still very common, but sustained success becomes very hard and very rare. That means that, actually, reimagination is the new eotucexin. In order to stay on top, or even just to traed water and stay still, you need to constantly reimagine your bunesiss.

Open Cloze


Competitive advantage fades away faster than any time in recent memory. In the 1980s, if you had a performance edge over your ___________, you could reasonably ______ to continue being a leader for around 10 years, on average. But now the half-life of that advantage has shrunk to just one year. That means that short-lived success is actually still very common, but sustained success becomes very hard and very rare. That means that, actually, reimagination is the new _________. In order to stay on top, or even just to _____ water and stay still, you need to constantly reimagine your ________.

Solution


  1. competitors
  2. tread
  3. execution
  4. business
  5. expect

Original Text


Competitive advantage fades away faster than any time in recent memory. In the 1980s, if you had a performance edge over your competitors, you could reasonably expect to continue being a leader for around 10 years, on average. But now the half-life of that advantage has shrunk to just one year. That means that short-lived success is actually still very common, but sustained success becomes very hard and very rare. That means that, actually, reimagination is the new execution. In order to stay on top, or even just to tread water and stay still, you need to constantly reimagine your business.

Frequently Occurring Word Combinations


ngrams of length 2

collocation frequency
business model 6
biological samples 2
baseline fallacy 2


Important Words


  1. advantage
  2. average
  3. business
  4. common
  5. competitive
  6. competitors
  7. constantly
  8. continue
  9. edge
  10. execution
  11. expect
  12. fades
  13. faster
  14. hard
  15. leader
  16. means
  17. memory
  18. order
  19. performance
  20. rare
  21. reimagination
  22. reimagine
  23. shrunk
  24. stay
  25. success
  26. sustained
  27. time
  28. top
  29. tread
  30. water
  31. year
  32. years